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The Weekly Read: December 28, 2018

The Weekly Read

I hope everyone had a fantastic Christmas! This week’s entry is shorter due to the holidays. Nonetheless, you will find some great resources to help you prepare for 2019!

  • Mike Gingerich of Maximize Social Business provides some reasons to utilize infographics on your website; one being that visual information is easier to absorb than text. If you want to incorporate infographics into your marketing materials, Canva has free templates available to use!
  • Is improving your SEO one of your New Year’s resolutions? Aamina Suleman of Logo Design Guru explains the trends to look out for in 2019, and what SEO rules should always be followed.

That’s it for this week! Thank you to everyone who has subscribed to The Weekly Read. I look forward to seeing you in 2019!

The Weekly Read: December 21, 2018

The Weekly Read

Merry Christmas to all who celebrate! Colleen Burns Consulting is here with a fantastic present to put under your social media tree: another edition of The Weekly Read!

  • Copyblogger gifted us with a new way to entice your leads to become customers: the “Thrill, Inspire, Educate” (TIE) method. My personal go-to is to inspire; if you show your prospects that you’re knowledgeable and trustworthy, there is a higher likelihood they will work with you!
  • Social Media Today gave us four ways people get coal in their digital marketing stockings. If you want to be on the “Nice” list next year, contact me today!
  • You’ve heard of buyer personas; but do you know what a “Social Selling Persona” is? Impact Branding and Design explains how to create one for your 2019 social media efforts. My takeaways: Authenticity and providing helpful insights are always important. In addition, it’s okay to be choosy about the social channels where you choose to present your brand. Your target audience should always influence that decision!

I hope you have a wonderful holiday season filled with friends and family. See you next week for another edition of The Weekly Read!

The Weekly Read: December 14, 2018

The Weekly Read

Welcome to the first edition of The Weekly Read!

As a consultant, I am constantly reading and learning new things to sharpen my skills. I also love to find articles that can help you in your business ventures!

Each week, I will summarize all the fantastic information I’ve posted on my Facebook page so you can read it at your leisure. Here’s the Weekly Read for December 14:

  • Is blogging dead? I don’t think so, and neither does Cydney R. from Disruptive Advertising. Her fantastic LinkedIn article explains the many benefits of writing an agency blog, including sharing your knowledge of a particular field or industry.
  • The best tips and tricks for marketing can show up in the most unlikely places; like Ariana Grande’s video for her latest single, “Thank U, Next”. Adweek highlighted four key components to the promotional campaign for this video that made it a viral success. A key takeaway is to create content that builds excitement prior to a big event and allow fans to become content creators. On that same note, the prechorus to “Thank U, Next” is content-creating gold through the use of memes.
  • The end of the year means millions of predictions for 2019. Content Marketing Institute published their 85 Predictions on Content Marketing in 2019; covering how the industry will evolve through the use of video and AI and the best practices that should be adopted over the coming year. My key takeaway: create content that is authentic, tells a great story, and connects with the right audience.
  • Engaging with your audience on Facebook doesn’t have to be challenging. Social Media Examiner discussed 13 different ways to engage with your target audience. Some of the best include providing useful information and asking your audience engaging questions.

I am happy to help you with your social media challenges. Leave a comment below, and I will get in contact with you!