Olde Canal Physical Therapy, L.L.C. (OCPT) approached Colleen to update the content of their website. The goal was to make it more user-friendly and differentiate their practice from other offices offering similar services.
OCPT wanted a website that was inviting and user-friendly. “Our website read like an instruction manual,” the office manager reported. “I didn’t want that.”
Colleen identified issues with the site copy and visuals that contributed to this issue. Utilizing her research skills and knowledge of industry best practices, Colleen updated OCPT’s website with new copy and visual content.
The updated OCPT website is easier to read and understand, and is visually appealing. As the office manager says, “It feels alive and inviting to the reader!”